What an amazing week – so much to celebrate! I am grateful for all of the things we did on the 4th – each being special in their own way. The 5k run with our family was such a fun (and active) way to start the day and it was fun to see so many people out in the community! A new tradition for sure 🙂 We then met some friends down at the beach and I am truly grateful for all of the amazing people we have met here. Then on to this beauty for a BBQ, fireworks and sleepover! I had no idea the fireworks over the bay were so spectacular and I’m glad we left the bubble to go! It’s funny though, we hemmed and hawed about not doing our usual – block party and fireworks from our yard that we can see from neighbouring Del Mar – but sometimes you just have to say yes to new opportunities and make them happen!



What I’m seeing a lot lately with business owners is that taking action is missing. Not entirely, but just enough to keep them stuck. The subconscious mind has talked them out of taking the action they have mapped out. Read on to see what I mean and how to work through it


The subconscious mind can be sneaky. It will do anything to keep us from stepping out of our comfort zone, including using old patterns and perspectives to cause choices that will follow suit. To keep you where you feel comfortable. It’s designed to keep you safe and knows how to get your agreement to do just that. Which is great for some things in life, bit not being a business owner!


Being a business owner requires putting yourself out there and doing different things. It’s called innovation and requires stepping out of your comfort zone.


If you’re not aware of it, you will continue to spin your wheels and stay where you’re at in business (meaning the level you’re at). It’s what’s behind procrastination.


Your subconscious mind will literally talk you into doing the “busy” work first, while never really getting to what you need to do to grow your business. Thus remaining in maintenance mode.


Now, you still take action so you convince yourself it’s what you need to be doing, but you know deep down it’s not.


Your subconscious mind will throw all kinds of things at you to get you to stop. You might start judging what other people are doing or comparing yourself to others, and talk yourself out of taking those next steps.


Here’s the thing, you’ve got to keep taking action and you will feel better. You will see it’s not as scary as you thought – you are safe, and didn’t die from doing it!!!


That might sound obvious, but it’s why most people stop. Deep down they have a belief that they are unsafe, unloved, or some version of those beliefs.


Thus making them need the external love and approval from others, and avoiding like the plague anything that would jeopardize this.


This is why a new belief system needs to be created. An empowered and loving belief system like; I am safe, I am loved, I am loveable, etc. Repeating this often, while STILL taking the action.


It’s imperative. You must shine a light on this stuff and see it for what it is. It’s not the truth. And we don’t want it to stop you. This is why reaffirming the new belief while taking the action will help you strengthen the new belief, AND taking action feels good! You will feel more accomplished and confident.


You’ve gotta trust the process and just keep moving even if it feels uncomfortable. It will get better and taking action when you feel uncomfortable will be the new norm.


I’m not sure who said it but it’s a good one:


“Get Comfortable with Being Uncomfortable”