#1: Get clear on what you do for people. I’ve talked a little bit about “WIIFM” (What’s in it for me?). Make sure you know what results people get as a result of working with you. Get clear on the benefits you offer. Make sure this is sprinkled throughout your marketing materials and also in the way you speak about what you do. People want to buy based on the solution you can offer them. Think about past clients you’ve helped or even what your expertise is.
#2: Gain visibility. Telling 3 people (regardless of who they are) works! You never know who someone is going to know, and it also gives you practice explaining what you do. Try to get out there – in front of people – as much as you can. Joining networking groups and attending seminars where your ideal client hangs out are great for doing this. It’s also helpful to attend things that reflect your interests. You will likely meet like-minded people there and these people can turn into great clients or even centers of influence (people who refer clients to you). Make sure you have a follow-up system in place for after these events too. This will help you keep in touch and build relationships.
#3: Set the intention for what you want. For example, is it “x” amount of new clients by the end of June or a maybe a dollar amount you’re trying to achieve? Focus on this everyday and make sure you have a reminder, like a sticky note, posted in a place where your intention will stay in the forefront of your mind.
#4: Try to spend a few minutes every day visualizing how your life will be different if you have “x” amount of new clients. What will you be doing differently? How will you feel once you’ve achieved it? I can’t tell you how important this one is. By acting like you already have it (even if it’s just for a few minutes a day), you will put yourself in the same frequency of what it is that you’re trying to achieve. You will start to attract the right people, places and experiences into your life that will help you achieve your goal. Of course, you must take inspired action for it to actually happen. Unfortunately, the new clients won’t just show-up at your doorstep, but the idea that will turn them into paying clients will 🙂
#5. Address any limiting money beliefs as they arise. Making more money means financial freedom. What does this look like for you? What will you do with the money? How will your life change? How do you look at other people that are at the level you want to be at? Is it negative in anyway? If you’re harboring resentment towards these people, I can guarantee that deep down you’re afraid of what type of person you will be if you do achieve your goal. Instead, think of a positive role model – someone who is at the level you want to be at that has similar values to you and is doing things with their money that you also want to do, i.e. starting a charity.
#6: Last but not least, try different things. Keep trying different marketing strategies until you see what sticks. Pay attention to the type of promotions your prospects respond to right down to the type of language you use. For example, I’ve found that I get more of a response to offering a bonus with my programs instead of discounting them by a percentage. Keep doing what works and feels right for you!
Happy Business Building!